Strategy Pivot

Trinity College Dublin library centre of learning

A strategy pivot is a change in direction or approach that a business implements in order to adapt to new market conditions or customer needs. It can involve shifting focus to new products or services, entering new markets, or altering marketing and sales tactics. Pivoting allows businesses to stay competitive and capitalise on new opportunities.

When should a company consider pivoting its strategy?
As a business owner or entrepreneur, it's easy to get caught up in the idea that you need to...