Artificial Intelligence

Unlocking the Potential of Artificial Intelligence to drive Business Growth

Trinity College Dublin library centre of learning

What is Artificial Intelligence?

Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think and learn like humans. It is a branch of computer science that aims to create intelligent machines that can perform tasks that usually require human intelligence, such as understanding natural language, recognising images, and making decisions.

How can AI help a small business?

For Small and Medium Enterprises (SMEs), AI can help in various ways. It can assist in automating repetitive tasks, analyse data and provide insights to improve operations, increase efficiency and productivity, and even help to predict customer behaviour. AI can also help SMEs to improve their customer service by providing chatbots or virtual assistants that can interact with customers 24/7. Additionally, AI can help SMEs to improve their marketing efforts by identifying new target markets and predicting customers' buying behaviour.

Overall, AI can help SMEs to save time, money, and resources, by automating mundane tasks and providing valuable insights that can help them to make better decisions. By investing in AI technology, SMEs can increase their competitiveness and keep up with larger companies that already use AI in their operations.