Big Data

Big Data and Business Intelligence: Extracting Value from Information

Imagery of technology, including a circuit board and a digital globe, representing the digital economy and transformation.

What is Big Data?

Big Data is a term that refers to extremely large and complex datasets that are difficult to process using traditional data processing methods. These datasets can include a wide range of structured and unstructured data, such as text, images, video, and social media posts. Big Data is used in a variety of industries, including finance, healthcare, and marketing, to extract insights and make data-driven decisions.

Why is Big Data important for businesses?

Big Data is becoming increasingly important for businesses as they seek to gain a competitive edge and make informed decisions. By analysing large datasets, businesses can identify patterns, trends, and insights that would be difficult to detect using traditional data analysis methods. For example, retailers can use Big Data to analyse customer behaviour and preferences, which can help them optimise their marketing strategies and improve customer engagement.
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