Cables feeding into a powerful computer

Is Using AI Part of the Business Strategy of your Company?

Artificial intelligence (AI) has the potential to transform the business world in a wide variety of ways. But what exactly is it? It is the ability of a computer or machine to perform tasks that would normally require human intelligence, such as recognising patterns, understanding language, and learning from experience. It involves the use of algorithms, data, and machine-learning techniques to enable computers to perform tasks that would normally require human intervention.

How has AI developed

Artificial intelligence (AI) is a field of computer science and engineering focused on the creation of intelligent machines that work and react like humans. It involves using computers to perform tasks that normally require human intelligence, such as learning, decision-making, and problem-solving. AI has been in development for decades, and its progress has been marked by a number of significant milestones.

One of the earliest milestones in AI was the development of the first computer programme designed to play chess in the 1950s. This was followed by the creation of expert systems in the 1970s, which were able to perform tasks such as medical diagnosis and mineral exploration with a high degree of accuracy.

In the 1980s and 1990s, considerable progress was made in the field of machine learning, which is a type of AI that allows computers to learn and improve their performance without being explicitly programmed. This was made possible by the development of algorithms that could analyse large amounts of data and recognise patterns.

Another major milestone was the creation of self-driving cars. This was made possible by advances in machine learning and artificial neural networks, which are computer systems modelled after the structure of the human brain and can learn and make decisions on their own. Early, simple versions of automated guided cars have been around since the 1930s, and the subsequent decades have seen greater sophistication, though the first deaths involving passengers and pedestrians in 2026 and 2018 respectively have shown that, no matter how advanced the AI embedded in the networks and the cars themselves, fully autonomous cars provide a large number of hugely challenging problems that AI has yet to successfully overcome.

More recent milestones in AI include the development of natural language processing (NLP), which allows computers to understand and generate human-like language, and the creation of virtual assistants such as Apple's Siri and Amazon's Alexa, which can understand and respond to voice commands.

How will AI change the way companies operate?

Automation of routine tasks and processes: AI can take over repetitive tasks that require a high degree of accuracy, such as data entry, invoicing, and customer service inquiries, freeing up employees to focus on more complex tasks. By automating these tasks, businesses can reduce the need for human labour, increase efficiency, and reduce the risk of errors. The handling of such change will be key for, example, by training and developing the skills of your employees to do more highly skilled tasks.

Improved decision-making: AI algorithms can be used to analyse large amounts of data and provide insights that can help businesses make better decisions. For example, AI can be used to analyse customer data and identify patterns and trends that can inform marketing strategies. It can also be used to optimise supply chain operations and identify inefficiencies in business processes.

Increased efficiency: AI can be used to optimise and streamline business processes and workflows and make them more efficient. For example, it can be used to automate the scheduling of appointments, handle customer inquiries, and process orders. This can free up time for employees to focus on more value-added tasks.

Personalised customer service and experiences: AI can analyse customer data to tailor products and services to individual needs, leading to increased customer satisfaction and loyalty. A small business could also use AI-powered chatbots to provide 24/7 customer service on its website or social media platforms. This would allow the business to handle a large volume of customer inquiries and complaints without needing to hire additional staff.

Predictive analytics: AI can analyse patterns and trends in data to predict future outcomes, allowing businesses to proactively respond to changes and make strategic decisions.

Predictive maintenance: AI can be used to monitor equipment and predict when maintenance or repairs are needed, which can help a small business avoid costly downtime.

Improved risk management: AI can identify and mitigate potential risks before they occur, reducing the likelihood of financial or legal problems.

Enhanced cybersecurity: AI can detect and prevent cyber-attacks and data breaches, helping to protect sensitive information and assets and ensuring better and more efficient compliance with regulations.

Improved supply chain management: AI can optimise the movement of goods and materials, leading to improved delivery times and cost savings.

Enhanced marketing and advertising: AI can analyse customer data and behaviour to create targeted marketing campaigns, increasing the effectiveness of marketing efforts.

New products and services: AI can be used to develop new products and services that were previously unimaginable. For example, AI-powered financial advisors can provide personalised investment recommendations, and AI-powered language translation software can enable businesses to communicate with customers in different languages.

Improved product development: AI can analyse customer feedback and data to identify areas for improvement and innovation, leading to better products and services.

Collaboration: AI can assist with collaboration between team members and with business partners by providing real-time updates and alerts to team members, and it can also facilitate communication between team members.

Improved employee acquisition and management: AI can be used to analyse job applicant data and identify candidates who are the best fit for open positions. It can also focus on areas for improvement and help identify potential internal candidates for promotion or new roles.

Increased accuracy and precision: AI algorithms can process enormous amounts of data with high accuracy and precision, reducing errors and improving the quality of products and services.

Improved forecasting: AI can analyse trends and patterns in data to predict future demand and supply, allowing businesses to better plan and allocate resources.

Enhanced inventory management: AI can optimise inventory levels and replenishment, leading to reduced waste and cost savings.

Improved energy management: AI can optimise energy usage and reduce energy waste, leading to cost savings and environmental benefits.

Enhanced fraud detection: AI can analyse patterns and anomalies in data to identify fraudulent activity, reducing the risk of financial losses.

Enhanced customer service: AI can handle basic customer inquiries and complaints, allowing human customer service representatives to focus on more complex issues.

Disruption of traditional industries: AI has the potential to disrupt traditional industries by automating tasks that have traditionally been done by humans. This could lead to significant job displacement, but it could also create new job opportunities in fields related to AI development and management.

Overall, the use of AI in business is likely to continue to increase in the coming years as more companies adopt this technology. A recent report by IDC forecasts that global spending in the AI market will top $500 billion in 2023. Spending on AI software remains by far the largest part of that spending, at 88.3% for 2023.

While there are potential risks and challenges associated with AI, it has the potential to bring significant benefits to businesses in terms of increased efficiency, improved decision-making, and the development of new products and services. Identifying even simple tasks that can be best conducted using AI can bring benefits to businesses of all sizes.